Don’t know if this rings any bells…
… It landed in my inbox yesterday:
“Charlie, I feel bad, but I’m already bored at home and starting to think about the business!! What can I focus on over the next few days while the kids are watching crap on YouTube!?!? Thanks Shaun G”
Seems on the back of Sunday’s email, some men already have an itch that needs to be scratched:
Anyway, and in case you’re in the same boat, let me give you my two cents and my number one priority to ponder:
That is maximising the money coming in and minimising the money bleeding out.
… Which, I’ll be honest, is a BIG fucking topic.
So today and in order to get the ball rolling let’s cut it down to just three tactical teardowns.
Three questions that men like you and I would be wise to consider over the next few days when you’re bored of your family, hate your kids and want to make 2022 your best year ever…
#1. Where are things priced below value?
… Or in other words:
- What are you selling too cheap?
#2. Is there a price increase warranted or doable?
… That is asking:
- When was the last time you increased prices?
- What if you added 20% across the board?
- Do you customers think you’re too cheap?
#3. Are there gaps in your follow-up?
… Or you could ask:
- What are you sending before the sale?
- What are you doing after the sale?
- Is it CONSISTENT?
Truth is, you start cracking those three nuts NOW and you’ll catch everyone else with their pants down.
Make More. Provide More. Be More.