• Home
  • >
  • Blog
  • >
  • (Almost) bulletproof business blueprint

(Almost) bulletproof business blueprint

February 7, 2023  

By Charlie Hutton

February 7, 2023

Got a simplification question from Chris who runs an SEO agency in London…


“Charlie, all this ‘simple’ talk has got me thinking…. I offer four services upfront. Would it be better if it was just one? Worried I’ll make less money if I do that??” Chris. 


… An all to common train of thought, that in my experience, leaves too many men overwhelmed and underpaid.

But before you and I get into that, let me clear something up…

We’re talking about simplifying the OFFER here. 

… The deliverable is a different kettle of fish. 

And when I say offer, think what you sell upfront. 

See here’s the problem with more offers at the outset – it makes a you generalist.

Which is a problem for men like you and I – especially in a tight economy.

… Because if history has taught us anything, it’s that the generalists are always the first to take a bullet to the back of the head.

Something to do with low credibility and low market value.

Both of which are needed by the bucket load if you want to get people over the line and through the door, without being bent over the barrel on price.

In fact, if you’ve ever felt like you’re working harder and harder, for less and less – I’d have you consider there’s a generalism problem at play, causing the plateau.

It’s why if you’re currently flatlined and looking to move the dial, I’d urge you to ruthlessly double down and simplify up-front.

It will take you from a poor tormented generalist to a profitable specialist almost overnight.

… And let’s not forget, on top of all that, it makes life way easier.

You just have to…

  • Sell ONE profitable thing.
  • To ONE profitable audience.
  • Using ONE profitable process.

It’s so simple, it’s (almost) bulletproof. 

Probably why Simplify is One Man Empire Protocol #1…

…  and probably why Matt from the Highlands was able to go from ground zero to half a million in 12 months.

Why John was able to hit his first 50K month – with only three men in his engineering business.

… And why Phil hit 1.2M, from his garage when he narrowed down on his offering.

Because simple always scales.

So, if you too are interested in breaking free of no man’s land, getting back 21 hrs a week, and pushing to 1M+ in revenue – without adding any more employees to your business…   


  • Read the page below
  • Fill in the application 
  • Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton

PS. More on profitable audiences and how to exploit them, later in the week – probably Thursday.


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

Connect With The Movement Now