This might make you smile – a review from fresh in from Peter on my new book.
“An egoistic chaotic collection of rants, littered with profanities, an utter waste of time! The first book I threw in the can as soon as I was done with it! ‘Caging the customer behind automated responses’ is the sole msg…”
Holy shit – tell me how it is Peter why don’t you!!
… Anyway I’m old enough in the tooth for comments like this to be like water off a duck’s back.
Truth is, if I’ve learned anything over the years it’s that you can’t please everybody.
In fact, and when push comes to shove you’d be wise to consider that when it comes to marketing (and sales) you should agitate as much as you attract.
… Because now more than ever, and in any market, if you are boring you are broke.
The reality being, that if right now, you are dealing with pain in the arse customers, who are drilling you down on price while you are trying to get more cash through the door and in the bank.
Then considering how to actively repel these kinds of arseholes becomes your number one priority… AND an essential part of your marketing SYSTEM.
Or in other words, the power of a process that attracts good money and repels the bad.
Anyway, more than enough on that.
… I think we’ll officially consider Peter repelled from ever stepping foot inside of this environment.
I suspect he wouldn’t last five minutes and his attitude would get eaten alive by the smart ambitious men around the table.
That all said, if you want to see what all the controversy is about, and if you haven’t yet done so already, you can still snag a FREE copy of the book here.
You just have to give me your address and cover the postage and packing.
Make More. Provide More. Be More.
Charlie Hutton
