“Give them an inch and they will take a mile.”
Maybe the best description for some customers?
Endless calls, emails, and voicemails , and at any time of day or night.
Demanding constant tweaks, revisions and faffing around on projects.
Always paying late, and trying to shave a few quid off.
After you’ve been around the block a bit, you start to mistrust them all at first pass.
Now, there are folks who I would trust with my life, including men inside these four walls.
But that trust is hard-earned.
Because the truth is, most customers love to take the pyss.
It’s why I set standards.
- Standards on the hours I work (9 to 3 pm.)
- Standards on when I take calls: (on my schedule and booked in advance.)
- Standards on where I take meetings (within a 10-mile radius of my house.)
Now, my standards are always laid out upfront.
To some, these standards are unreasonable.
To the guy wanting 8pm phone calls, constant email replies, or endless meetings, I’m a horror show.
And I “lose” a lot of work because of it.
Yet here’s the thing…
Part of the reason I lay out my standards is to automatically repel bad customers.
Because if a relationship starts with someone yanking your chain…
How bad will they get? How much time will they eat up? How much profit will they suck up?
Good standards attract good customers.
Customers that are reasonable and that pay well.
It’s part of Simplification inside the S.A.S Protocols.
Because the reality of your world is this:
Y-O-U run your own business, meaning Y-O-U make the rules.
How many hours do you want to work? How hands-off do you want to be? How much money do you want to make?
Now, I’m not saying you can work 3 hours a week and be a billionaire.
That ain’t happening.
And I’m not saying a-hole customers won’t slip through the cracks.
They will.
It happens to me too.
But I am saying that you can scale to £1M+ and not be at the end of a customer’s leash pretty easily.
Because this is exactly what my S.A.S Protocols™ are designed to do. It’s how…
-
- Steve in the Midlands scaled to £76K per month with just one member of staff
- John in the South East made £480K in Q1.
- Paul in Devon is up from 30K a month to £47K per month.
- Matt in Scotland who went from 32K to £115K per month
- Paul in North Wales is up from 65K to £117K per month.
- Chris in Glasgow went from 12k to £48K per month with no employees.
- Hayden in the West Midlands who hit £1.5million.
Remember my friend, in your world Y-O-U set the standards.
I urge you to set them as high as you deserve.
And if you’re ready to lose the crappy customers and push £1M+ without an army of employees, go here and apply to join us now…
https://www.theonemanempire.com/discover-more/
Make More. Provide More. Be More.
Charlie Hutton
