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“Dad what will happen when you DIE”

June 7, 2022  

By Charlie Hutton

June 7, 2022

Seems the trolls online aren’t the only ones plotting my early demise.

Apparently, my own flesh and blood is currently considering the ups and downs of a bullet in the back of my head.

Case in point, this question at breakfast this morning:

“Dad – what will happen to One Man Empire when you die?”

… Well, fuck me.

Seems Barney’s got his mind firmly set on the risks and rewards of kicking the bucket when you operate at the helm of your own business.

My answer to him was swift and simple:


  1. You can sell it.
  2. You can run it.
  3. You can profit from it.

Now, with him, I didn’t go into the nitty-gritty.

… But for you, the devil’s in the detail so let me give you some insight.

After all, the answer’s instructive and insightful if you wish to provide and protect once you’ve left the building… even if that exit isn’t for 5, 10 or maybe even 25 years.

… Because whatever your circumstance, I’d have you consider that NOW is the time to have one eye on the door and your ability to get the fuck outta dodge.

Truth is, too many good men, with too many good businesses leave it too late.

Meaning, I’d urge you and the other smart ambitious men on this journey to start building to sell – with speed and at full force.

Best way to do that?


Relentlessly focus on these three things as you continue to grow and scale.

  1. Specialisation – Consider that a deep focus on chopping the heads off options, products and services that are a pain in the arse and make no money.

… So that you can maximise the money coming in, without wasting blood, sweat and tears on delivering shit that’s actually costing you money.

  1. Standardisation – Ensuring that what you do, and what you deliver, happens consistently, no matter the tornado of shit. 

Think systems, process and automation. 

The kings to the kingdom that will give you 100% confidence that every single customer gets the exact same experience – even if you’re not running the show.

  1. Recurring Revenue – the power to consistently extract money from people’s wallets – wherever you are and whatever you’re doing.

… So that you’re not guessing where the next job, sale or cheque is coming from.

With me so far?


Because here’s the good news…

… You get those three things in place and the value of what you’ve built, at exit, goes through the roof.

What I call, options and LEVERAGE to keep providing & protecting for the L-O-N-G run.

It’s why the men of action here and behind these closed doors ruthlessly double down on growth and scale with the end in mind.

It allows you to secure results, both now and down the line.

So with that in mind – if you are starting to consider that now is the time to shortcut this process – then you would be wise to put in an application to secure your seat around this table 

… Because the current state of play is this:

  • I operate two groups
  • They’re for self-made men only
  • They each lockout at 25 members
  • Those members get a 21x ROI

… And I have one maybe two spots left open.

More on that here:


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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