Got asked this last week about marketing and scaling-up…
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Charlie – What’s the single best marketing trick you’ve seen so far in 2023 for getting scale? Ben (Manchester).
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The answer was easy.
Although it’s not a trick.
It’s something that some men have known for decades.
… But one that most still fail to grasp.
And this year, well, one business leveraged it to knock it outta the park.
The business?
The Barbie movie.
Now, I know what you’re thinking.
“Charlie WTF have plastic boobs and high heels got to do with scaling my business to 1M+?!?”
Well, everything.
Let me explain.
Here’s the trick:
Deciding to put your money where your mouth is.
See the total budget to make the Barbie movie… the actors, the locations, the editing, and so on, was BIG.
A cool 150 million.
No surprises there.
But here’s where it gets interesting.
The budget for marketing.
Also a cool 150 million.
Let that sink in for a second….
Spending as much on marketing as you do on running your business?
Almost unheard of.
Especially for men like you and I who are captains of our own ship.
Most don’t come close to that proportion of spending.
Yet Barbie is officially rolling in it….
Over 1.3 billion at the box office.
And that’s not counting merch sales, toy sales, and the like.
See, the trick is the same as it was in 2021, 1991, and even 1951.
Scale needs marketing.
Always.
Trouble is, far too many treat it as an afterthought.
… Even worse, they offload it.
Leaving it in the hands of some mediocre marketing agency or mushy millennial – ‘cos they feel out of their depth.
Either way, the end result is the same…
You, and your business, standing still and not reaching its full potential.
Point being this:
Marketing is your business.
… If, that is, you want to scale to 1M+.
It’s how men inside of my group get scale – fast.
In fact, it’s how Matt in Scotland went from doing 13K a month to doing over 100K a month.
How Paul in Wales has doubled from 65K per month to 125K per month…
And it’s how Paul in Devon is charging 2X more than everyone else in his market, and still winning work, hand over fist.
So if you are ready to scale to 1M+ without an army of employees, here’s what to do next.
- Read the page below
- Fill in the application
- Let’s talk
https://www.theonemanempire.com/discover-more/
Make More. Provide More. Be More.
Charlie Hutton
