In Lichfield, our local politician is low-level famous, for all the wrong reasons…
Mostly for his hair.
Plus he is good at making embarrassing gaffs on TV and Twitter.
And most recently he is famed for being rammed-up Boris’s backside.
So far up only his feet are showing.
Bumbling Boris gave him a knighthood.
Locally, nobody seems to be a fan.
The mere mention of his name prompts an eye-roll at best, and a rage-filled rant at worst.
Yet our MP has been endlessly elected again and again (and again).
In fact, he’s held his Lichfield seat since 1992…
And what’s more, his majority is huge.
Well, when you look at the competition it’s clear as day…
They never turn up for the fight.
Sure they put their name to paper…
But they never get in the ring.
They put forward no real candidate, with no real money, and with no real grasp on what real local people really want or really need.
So when it comes to options on election day – Lichfield plays it safe.
After all, better the devil you know.
Anyway, the point is this.
It doesn’t matter if your competitors are liars, crooks or crimo’s.
Unless you stand up and fight – people will do what they always do.
Stick to their guns.
Stay with them.
… Even if the grass might be green on the other side.
It’s why this week, you’d be wise to double down on all efforts to stir the pot, stand out from the crowd and put a stake through the heart of your incompetent competition…
You’ll be doing the market a favour.
Your customer a favour.
You a favour.
… But to do that you’ve gotta do what Axel Rose once wisely said:
“Get in the ring motherfcuker…”
Until next time.
Make More. Provide More. Be More.