Today let’s talk opportunity for profit maximisation in this new rapidly economy…
But first, let me give you the low-down on an interesting chat with Barney, my 7 year old, on Saturday:
Barney – “Dad what job do you HATE doing…”
Me – “Cutting the grass…”
Barney – “OK, I’ll do it for you for £10…”
Me – “Atta-boy, sold”
Fuck me, has this boy ever got his head screwed on.
Anyway, here’s the thing, now more than ever the fastest way to add pure profit to the bottom line, in any business is, to take away pain and suffering.
… Or in other words, starting to charge people a premium to do the shit that they HATE doing.
It’s possibly the fastest way to make money if you’re starting from ground zero.
… And definitely the fastest most efficient opportunity to make money if you’re looking to push harder than most, in this new, rapidly emerging economy.
Funnily enough it’s exactly what Fellowship member Chris reported on at last month’s closed door Think Tank.
In the form of a “Get Your Shit Faster” service for his engineering business.
A situation where folks could pay significantly more to get designs, drawings and details done and delivered in one week instead of five.
Wanna know the take up?
Well, around 70-80% choosing to pay the extra, upfront and without hesitation, in order to have that pain of waiting eliminated and eradicated.
An uptake that was so high that the bump in price had to get even B-I-G-G-E-R, in order for Chris to try and curb demand.
It’s why big pharma is called B-I-G pharma.
There is BIG money in fixing people shit.
Anyway what’s interesting about Chris’s story is the fact that not only has he added a huge wedge of cash to the bottom line of the business…
… But thanks to adopting One Man Empire Law #11 – Automate or Die, he’s done that after eradicating 7 members of staff.
Something that over the last 12 months have resulted in him being able to get results like this – even during a pandemic:
So today the point is this:
You would be wise to start ruthlessly putting energy and effort into promoting YOUR prescription to your prospects biggest cause of pain and suffering.
In the cold hard light of day, this is your biggest, most lucrative opportunity for profit maximisation in 2021.
Make More. Provide More. Be More.
