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Running a biz messier than a 90’s rave

March 21, 2024  

By Charlie Hutton

March 21, 2024

Simplifying a business… 

Sounds easy. 

Yet the irony is for most men in this game, this is a complex problem. 

Mark in Cardiff summed it up best last week.  


“I’m on board for simplifying. My engineering business has been going for 20+ years. At times it feels as messier than a 1990s rave.  

My ‘war chest’ as you call it is lacking.  I know the biz has the potential to make more. I’m losing profit on certain customers and jobs. But how do I simplify? Start again from scratch? I’m too old for that!!” 


Mark, don’t throw the baby out with the bath water. 

The problem isn’t the business per se…

Chances are you’re good at this game, and good at what you do. 

It’s O-P-E-R-A-T-I-N-G like an engineering business. 

Same goes for all service businesses. 

Accountants, consultants, builders, trainers and the like. 

Because they all have the same problem. 

Cash flow. 

Do the work, get paid later. 

And this leaves you chaotic, complex and scrabbling. 

Taking on shytty projects to fill the void, robbing Peter to pay Paul, and drowning in dead weight. 

And it makes scaling to £1M+ without an army of employees close to impossible. 

It’s why operating like a service business has to go…. 

To be replaced by a simple product setup. 

Here’s how getting simple works in three steps… 


One Product 

Lose the generalist BS. 

Become a specialist. 

Customers who aren’t very profitable are killing you. 

Services that aren’t very profitable are also killing you. 

Projects that aren’t very profitable are also killing you. 

Specialise to stop the rot. 

Pick one profitable audience and match it with one profitable offering. 


One Process 

Build the sausage factory. 

Have one standard process for every customer.  

Systems, processes, AI and automation… use it all to standardise. 

And sure, maybe the ‘do’ of your business can’t be automated – systemised everything else around it. 

Think McDonalds and you are halfway there. 


One Price 

See, whether it is loo rolls or luxury watches, products have one thing in common… 

You pay upfront.  

Lose project-based pricing. 

Operate with one upfront fee. 

Go as high – specialists command prices based on value, not costs.


Now, this is a ‘cheat sheet’ on simplifying. 

Yet it gives the right path to walk down if you want to operate your business in a new way. 

A way that is simple, standard and very (very) scalable. 

And a way that makes pushing to £1M+ without an army of employees within touching distance. 

Not only do you get more money at more margin… 

But you also put a bullet in being bent over backwards and take back control. For good.

It’s why here and under my S.A.S Protocols™ men ruthlessly focus on simplification first. 

It’s how Alan and his brother scaled to 105k per month in their two-man operation.

How Matt from Wolverhampton scaled to 101k a month after removing two employees.

And how Paul from N. Wales scaled to 115k per month with his small five-man team.

So if you’re itching for a simple business and you are ready to push to £1M+ without an army of employees…. 

Here’s what to do next:

  1. Read the page below
  2. Fill in the application 
  3. Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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