The 23 Minute Death Trap

October 10, 2023  

By Charlie Hutton

October 10, 2023

If you feel overwhelmed and overworked, today I will get you back 21hrs a week.

Because let’s be honest…

If you had had an extra 80 hours each month how much closer to 1M+ would you be?

Now, here’s the good news.

It’s easier than you think. 

See, there are only seven words that are bleeding your time dry.

Seven tiny words that when whispered in your ear, force even the smartest of men to fall at the first hurdle.

Those seven words?


“Can I grab you for a second?” 

… ‘Cause you and I know – it never, ever, takes a second.

And here’s the kicker.

A new study shows that after you’re distracted…

… Well, it takes you 23 minutes and 15 seconds to refocus and get back to deep work.

That’s a bullet in the back of the head of twenty-three minutes for EVERY distraction.

That goes for your employees too.

They get distracted and WHAM…

You’re paying them to do nothing for 23 minutes straight.

Net result? 

You and your business turns into a circle jerk of stagnation….

A place where nothing gets done.

And a place where time slips through your fingers.

In fact, if you’ve ever got to the end of the week and thought:

“FCUK where’s my week gone, I’ve got nothing done…”

This is the reason why. 

And the very reason why most never scale to 1M+.


Which makes your number one priority this….

Kill reactivity dead. 

Truth is this.

… Unless your business is finding the cure for cancer, the vast majority of questions, problems, and queries have answers. 

Easy answers at that. 

The trouble is, employees and customers are only human. 

And like most humans, rather than work it out for themselves, they take the easy route…. 

Ask someone else.


It’s why as you scale, systems, automations and workflows are the keys to your kingdom.

They pre-empt and pre-answer questions – before they happen.

In other words…

They stop the eight to nine distractions a day that are keeping you from an extra 21 hours a week.

It’s why the men in my two groups live and die by these three protocols:

Simplify, Automate, Scale.

… Because they create time and as you know time creates money. 

Case in point…

Paul from N. Wales who scaled to 115k month for the first time ever with his small five-man team.

John who scaled to 48k month with three employees in his irrigation business.

… and Steve who scaled to 76k month with just one other member of staff.

Ordinary men, ordinary business, doing extraordinary things because they had the time to do so.

So if you are ready to kill reactivity and scale to 1M+ without an army of employees, here’s what to do next.

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Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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