The saying goes that ‘revenge is a dish best served cold.
And last week I was told a story about revenge from Michael, a long standing member of One Man Empire….
See Michael runs an electrical business he’s built from the ground up.
A few years ago he got what he thought was a dream contract with a national housebuilder.
Yet he soon realised the dream was a fucking nightmare.
And that national housebuilders are complete c*nts.
… Endless emails at all hours of the day and night… dangerous site management… constant headaches and ‘add ons’… all for a wafer-thin profit.
Now, since Michael has been behind the scenes here, he’s simplified the shit out of his business and shifted to a NEW updated and streamlined model.
And so last week the moment finally came…
He told the housebuilders to forget the money and hit the bricks.
I asked him how they took it.
He smirked:
“Not well.”
Apparently, they couldn’t believe it.
How dare someone sack them!
He should be grateful, thankful, happy for the work blah blah blah.
Oh to be a fly on the wall of that conversation.
Because here’s the thing…
If you feel like shit is harder than it needs to be – chances are it’s because over the years you’ve created a monster, not a machine.
It’s why I always urge simplification over selling at all costs.
After all, when you simplify fast, you cut out the crap and you get profitable – immediately.
Here’s why….
When you drop the generalist bullshit you stand out.
… And when you stand out you can command prices based on value, not costs.
Best way to simplify?
A ruthless focus on shifting to a model driven by…
- ONE profitable audience
- ONE profitable offering
- ONE profitable process
It’s the only way to profit in this NEW economy without – being bent over the barrel.
… But more on that here:
https://theonemanempire.com/discover-more
Make More. Provide More. Be More.
Charlie Hutton
