Got this email last week about selling…
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“Charlie, I’m good at what I do (accountant) but I have a big problem. I hate sales and it makes me feel uncomfortable. How can I grow the business without sales?” Rich, Newcastle.
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Short answer?
Stop thinking like an arsehole Rich.
The reality is, disliking sales is not uncommon.
The reason ‘why’ though is instructive, so I’ll dig into that in a sec…
But before I do, let me be clear…
I’m not talking about sales professionals here, like recruitment consultants and so on.
I’m talking about people like YOU and Rich…
Men at the helm of their own business.
See even though you’re good at what you do, and even though people should buy what you sell when it comes to selling – it can get uncomfortable.
Why?
Selling has become a dirty word.
Slimeballs, charlatans and conmen rule the roost and pollute your mind.
In fact, over the last two decades, there’s been a worrying trend that’s turning selling into something to be embarrassed about.
Hidden away like a dirty porn-mag under the bed.
Especially for British men like you and I, who have been brought up with the other arsehole to believe that it’s bad to talk about money.
Society my friend, has conditioned us to feel uncomfortable about selling.
But here’s the thing…
Nothing happens in this game until something gets sold.
– Selling puts a roof over your head.
– Selling keeps the heating on.
– Selling feeds your kids.
So you better get over that belief and get used to doing it.
In truth, I would argue it is your moral obligation to study the art and science of good sales above all else.
Funny thing is, arsehole beliefs about selling is just one of the many mantras that hold men like you and I back – especially at scale, and especially when pushing to £1M+.
It’s why I wrote my last book.
To address them all, head on and no holds barred.
The book’s called, The Forbidden Secrets Of A One Man Empire
… And the good news is, today, you can get that book, on Amazon for a steal.
You just need to click the link below, choose your poison – Kindle, paperback, hardcover or audible and then buckle up:
https://www.amazon.co.uk/Forbidden-Secrets-One-Man-Empire-ebook/dp/B091JN3QN7
Goes without saying, if you’re a stickler for the politically correct I suggest you do not click the link above or get the book.
Make More. Provide More. Be More.
Charlie Hutton
