Five long months after it started…
I finally moved house.
Safe to say, I didn’t enjoy that shyt show of a process.
The one exception?
Moving day.
That was a doddle.
We forked out for the ‘full shebang’ move.
Now, given the endless costs of moving house, this is not something most folks choose.
My Dad was horrified we were doing this.
“But Charlie moving is so expensive. You could have packed yourself, like normal people.”
And he’s right.
I’m not normal.
And we could have done the usual move…
Packing boxes for weeks on end, complaining, moaning and living in a dumping ground.
Yet for the sake of my sanity, my wife’s patience, and our marriage…
We did not do that.
The full shebang was the way to go and it went like this…
Live as normal.
The day before a team of movers descend on your house.
They sort and pack all your worldly goods.
You make the brews and let them raid the biscuit tin.
They load all the stuff onto trucks.
You go out for dinner.
The next day the movers take all your stuff to the new pad.
You order Domino’s to keep everyone fed.
They put everything in place.
At 4pm, it’s all over.
Zero stress, zero time packing boxes, zero time wasted.
And it was a great reminder in this game…
Pain, and taking it away, sells.
For big bucks.
In life, there is always a percentage of folks willing to fork out for you to take away their pain.
And to find them you’d be wise to consider this…
Talk less about you – your features, your benefits, and why you are the best thing since sliced bread.
And start talking about them…
Their pain, how much it hurts, and how you can take it allllllll away.
Until next time.
Make More. Provide More. Be More.
Charlie Hutton
