The (lack of) profit trap

January 16, 2024  

By Charlie Hutton

January 16, 2024

A wise man once said, “cash is king.”

… And he’s never been more right.

Thanks to eye-watering inflation, soaring costs, and the pound being weaker than a wet paper towel…

… There’s one thing and one thing only that you and I would be wise to put front and centre.


More importantly, cash flow.

And here’s the thing…

When a consistent flow of cash is king, there is one trap you must avoid at all costs:

Dead weight.

… And taking on more of it.

Because let me be clear:

… Markets that aren’t profitable – they’re dead weight.

… Customers that aren’t profitable – they’re dead weight.

… Products and services that aren’t profitable – they’re dead weight.

See dead weight always adds complexity, and complexity always takes its pound of flesh.

And here’s the kicker…

.Dead weight makes you slow.
.Dead weight makes you complex.
.Dead weight makes you open to attack.

… And deadweight makes scaling to 1M+ without needing an army of employees almost impossible.

It’s why if you’ve been static or sporadic for 3 months or more, I’d have you consider you have a dead weight problem.

And that my friend means it’s time to start burning all bloat to the ground with speed and full force.

The rapid killing complexity and confusion at all costs.

It’s why here and under my S.A.S Protocols men ruthlessly focus on simplification first…

Because to get to 1M+ you need to keep things lean and leveraged.

And that means only offering the profitable, the simple, and the easy to deliver.

A subtle and simple shift to a model driven by…

– One profitable audience.

– One profitable offering.

– One profitable process.

After all, when you double down on core competencies you stand out.

And when you stand out you can command prices based on value, not costs.

It’s why simplifying first will force you to kill the carnage and get more profitable – faster than anything else.

Meaning not only do you get a consistent cash injection….

… But you also put a bullet in being bent over backwards, by starting to take back control – for good.

Think about that:

.Less chaos.
.Less complexity.
.Less commoditisation.

And more money at more margin.

It’s how in my two groups, and in the last month alone (December 2023)…

… Alan and his brother scaled to 105k per month in their two-man operation.

… Matt from Wolverhampton scaled to 101k a month after getting rid of two employees.

… Paul from N. Wales scaled to 115k per month for the first time ever with his small five-man team.

… Chris scaled to 48k per month with no employees in his engineering business.

… Tony scaled to his first 18k day in his lean accounting practice.

And Steve scaled to 76k per month with just one other member of staff.

So there you have it and the message is clear, if you want to scale to 1M+ without an army of employees you would be wise to follow in their footsteps by…

1. Reading the page below
2. Filling in the application
3. Talking with me

Jan 2024 The NEW 1M+ Discover More (Clean)

Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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