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The Power (AND MONEY) In Emotion…

November 17, 2020  

By Charlie Hutton

November 17, 2020

Now, I’m a lifelong student of marketing. 

For most men, I truly believe their ability to out-market their competitors will determine their success and reward in this game. 

Especially in this ‘new world’ economy takes its grip.

The good news is that out-smarting the competition isn’t about deep advertising budgets, or creating YouTube videos, or getting a designer to create ‘pretty’ pictures. 

Great marketing is all about emotions.   

I think this story explains it best…. 

An old blind man was sitting on a busy street corner begging for money. On a cardboard sign, next to an empty tin cup, he had written ‘Blind. Please help’.

Despite endless foot traffic, no-one was giving him money.

A man walked past and saw the blind man with his sign and an empty cup. The man took a pen from his pocket, re-wrote the sign and when on his merry way. 

Immediately people began putting money into the tin cup.

Soon the cup was overflowing and the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, “It’s a beautiful day. You can see it. I cannot.

Sadly, far too many men in this game are acting like the blind man. 

They tell people endlessly what they are…  

  • We are good accountants
  • We are good project managers
  • We sell good toys

… Instead of focusing on how the purchase will make customers FEEL… 

Let me give you a couple of examples:

Accountant = Get on top of painful cash flow and finally stop worrying about the books. 

Project Managers =  Say goodbye to the endless headache of trying to juggle projects and stop throwing away precious cash on silly mistakes.  

Toy Store = Get more sex from wife this Christmas by buying a personalised gift for your children. 

Enough said.


Make More. Provide More. Be More. 


Founder Of The One Man Empire Movement.

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