It’s 9.37am, it’s been 7 minutes and I’m already piss wet through.
Seem’s to be how my Sunday morning now rolls, since Barney’s rugby training kicked back in after lockdown.
Truth is, rain or shine I don’t mind standing on the sidelines, it gives me an excuse to eavesdrop into the minds of others.
Case in point this morning, when I heard this:
“Yeah that boot camps not for me – I’m not a morning person…”
Now, the boot camp bit I can live with, the thing that got me thinking was these three words, and why they kill all men:
“I’m NOT a…”
Truth is, and I don’t know about you, but over the years I’ve been guilty of running the same bullshit pattern – made worse this year, when shit’s hit the fan, and things have gone sideways.
… Because those three words are what I call self fulfilling prophecies of mediocrity, that for men like you and I, should be labeled for what they are…
EXCUSES.
… And bullshit ones at that.
Nothing more our brains trying to let us off the hook for not doing what, deep down, we know needs to be done.
“I’m not a morning person” -> “I don’t want too get up early…”
“I’m not a marketer” -> “I don’t want to learn how to advertise…”
“I’m not a salesman ” -> “I don’t want to pick up the phone…”
It all comes back to One Man Empire Iron Law #17:
“You Are What You Think”
… Because trust me, if you start thinking this shit, I guarantee that it will become truth, fact and embedded in how you conduct your life day-to-day.
So this week, as the dust settles and we start rolling into 2021 – if you catch your-self muttering those three fateful words PAUSE, STOP and say:
“I am…”
- … I am a provider
- … I am a protector
- … I am a One Man Empire.
… And I’m am willing to do whatever it takes to punch this week square in the mouth.
Make More. Provide More. Be More.