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The Three Words That Kill All Men

December 13, 2020  

By Charlie Hutton

December 13, 2020

It’s 9.37am, it’s been 7 minutes and I’m already piss wet through.

Seem’s to be how my Sunday morning now rolls, since Barney’s rugby training kicked back in after lockdown.

Truth is, rain or shine I don’t mind standing on the sidelines, it gives me an excuse to eavesdrop into the minds of others.

Case in point this morning, when I heard this:

“Yeah that boot camps not for me – I’m not a morning person…”

Now, the boot camp bit I can live with, the thing that got me thinking was these three words, and why they kill all men:

“I’m NOT a…”

Truth is, and I don’t know about you, but over the years I’ve been guilty of running the same bullshit pattern – made worse this year, when shit’s hit the fan, and things have gone sideways.

… Because those three words are what I call self fulfilling prophecies of mediocrity, that for men like you and I, should be labeled for what they are…


… And bullshit ones at that.

Nothing more our brains trying to let us off the hook for not doing what, deep down, we know needs to be done.

“I’m not a morning person” -> “I don’t want too get up early…”

“I’m not a marketer”  -> “I don’t want to learn how to advertise…”

“I’m not a salesman ”  -> “I don’t want to pick up the phone…”

It all comes back to One Man Empire Iron Law #17:

“You Are What You Think”

… Because trust me, if you start thinking this shit, I guarantee that it will become truth, fact and embedded in how you conduct your life day-to-day.

So this week, as the dust settles and we start rolling into 2021 – if you catch your-self muttering those three fateful words  PAUSE, STOP and say:

“I am…”

  • … I am a provider
  • … I am a protector
  • … I am a One Man Empire.

… And I’m am willing to do whatever it takes to punch this week square in the mouth.

Make More. Provide More. Be More.


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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