A cheeky win before the Christmas holidays for Barney (my son)…
He found £20 on the walk to school yesterday.
A crisp note, just lying there on the pavement.
Free money.
The easiest kind.
Got me thinking, so many men are breaking their backs, desperate for growth… whilst ignoring the easiest and most obvious way to grab free money…
Raising prices.
Hear me out, raising prices, even at small percentages, puts profit straight in your back pocket.
No extra hassle.
No extra work.
No extra employees.
Now, I’m not saying you can go from £400 to £40,000 a project in one go.
That’s daft.
But I’d place a chunky bet you can go further than you think.
Imagine an extra 10% 15% or even 25% on your bottom line with Z-E-R-O extra hassle or costs.
It’s not sexy or headline-grabbing, but it sure does have teeth when it comes to making more money.
Yet here’s the kicker…
Most men in this game avoid price rises like the plague.
They think their customers will kick off.
They think competitors will win.
They think they’re not worth it.
And that’s bullsh-t.
I’ve seen it time and time again.
Men doing it right (the men behind these closed doors) are increasing prices regularly.
And their “demanding” customers don’t even bat an eyelid.
Why?
Because it’s not about price.
It’s about value.
And value is about your target market bang on.
For example, to my wife spending an hour with Faf de Klerk has no value.
I’d be surprised if she even knew who he was.
But to my son, a fellow scum-half?
Pretty sure he would sell his left kidney, and mine, for that hour.
It’s why simplifying and niching down to the right market is a key pillar in my S.A.S Protocols™.
Get your target market right, and it lays the foundation for results like this:
…Tony in the North West went from 160K to £720K.
…Steve in the Midlands scaled to £76K per month
…Matt in Scotland went from 32K to £115K per month.
…Chris in Glasgow went from 12k to £48K per month.
…Hayden in the West Midlands hit £1.5million.
…Paul in North Wales is up from 65K to £117K per month.
And this could be you in 2025.
I love all these guys yet none of ‘em have found the cure for cancer. They are all ordinary men, with ordinary businesses, doing extraordinary things.
So why not you?
And if you’re ready to grab the bull by the horns and push to £1M+ without an army of employees, then go here to apply for your 2025 seat:
https://www.theonemanempire.com/discover-more/
Make More. Provide More. Be More.
Charlie Hutton
