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Three steps to 53k per month…

March 7, 2024  

By Charlie Hutton

March 7, 2024

Warning: this is one of the longest emails you are going to read from me.


Well, because it includes the secret behind scaling a true one-man business.

A case study and blueprint if you will.

Think, going from an initial target of £4K a month (replacing a salary) to hitting £53K a month. 

As just one man with zero employees. 

All while having the freedom for home, hobbies and holidays.

Now a big disclaimer: this model is not for everyone. 

If you want to be Tesco or Amazon, stop reading now.

But if you’re happy at a million, you like autonomy, or dislike managing employees, then keep reading… 


Good, here’s the science of scale behind the £53K month One Man Empire in question… 

Step 1: Simplify 

Consider this the cutting of the generalist bullshyt. 

See, generalism will get you so far… 

But it won’t get you scale unless you’re willing to put up with…

  1. Lots of volume.
  2. Lots of bodies.
  3. Lots of low prices.
  4. Lots of time.
  5. Lots of sacrifices

Now, I don’t know about you, but in my mind, none of that sounds like much fun.

It’s why scale comes from specialisation.

Specialising in solving problems.

It’s why if scale is the name of the game, you’d be wise to ruthlessly only focus on selling to a market that:

  • Has a problem.
  • Knows they have a problem.
  • Has money to give you to fix the problem.

Sounds simple enough, yet far too many men miss the last one.

… And are then left wondering why you’re waiting weeks, months and sometimes even years to get what you’re owed. 

Now here’s the good news…

When you choose to simplify your market, you naturally also simplify what you sell.

Normally down to a service that fixes the problem and the thorn in their side.

Which means…

  • You can process more quotes  – everyone is getting sold the same thing.
  • You can convert more – you’re a specialist so trusted more. 
  • You can charge more – again, you’re a specialist. 

Make sense?


All in and once you are done here you will have a simple, tidy, profitable model.

Step 2: Automate 

… Now when I say automate, I mean removing the need for Y-O-U to do stuff.

Putting things in place so that another human can automatically do it for you, or even better, a machine can. 

From stuff like quoting, to customer management, to billing… to things like report writing, content creation and a whole host of other stuff I won’t go into here. 

And maybe you’re thinking…

“Charlie you can’t automate my business or the service I offer…”

You might be right.

However, it’s important to note that in most cases automation, systems and AI aren’t ‘doing the do’ of the business. 

They are doing everything else around it. 

Alleviating the grunt work, keeping customers happy, and bringing in more money, without you having to lift a finger.

The best thing about automation?

You don’t have to deal with sick leave, moaning, or emotional baggage.

In other words, by the time you’re done here, you have a sausage factory that delivers what you do, consistently and like clockwork.

Sound good?

Perfect, in which case let’s move on…

Step 3: Scale 

The easiest step of all. 

Fill the sausage factory with fresh meat aka prospects.

In other words, you put prospects in one end, and get profitable (happy) customers out the other.

What some have called, a license to print money. 

Will it all be plain sailing? 

Of course not. 

That’s business and things always go sideways.

However, in my experience, the S.A.S Protocols™ are the simplest way to push to £1M+ without needing an army of employees 

And without breaking your back in the process.

The 53K month in question was from a Glaswegian in one of my groups who sacked all nine of his employees and followed these steps. 

In a highly skilled engineering business.

Arguably one of the toughest services to systemise and automate under the sun.

Yet here he is:

  • One man
  • One business
  • One service
  • No employees

….£53K per month. And he’s not the only one.

Matt from Wolverhampton scaled to £101K a month.

Paul from N. Wales scaled to £115K a month.

John scaled to £48K a month.

Steve scaled to £76K a month.

Alan scaled to £105k a month.

So, if on the back of this, you now think there might be a better, simpler and easier way for you to push to £1M+ then here is what to do right now:

  1. Read the page below
  2. Fill in the application 
  3. Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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