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TRUE STORY: This is Why the Customer Is Never Right…

May 18, 2021  

By Charlie Hutton

May 18, 2021

The swearing, even for me, was intense.

She just wouldn’t stop screaming.

It wasn’t just me, but the three people behind were starting to look concerned for the shop owners safety too.

The reason for this fire and fury?


In fact not just coffee, but the fact that this particular coffee shop in town, was now accepting card payments and card payments alone…

And I was slowly coming to the realisation that this furious female was unleashing hell because she wanted to pay in cash.

Now let me be clear, this is not about politics.

… And it’s not about cash or cards.

It’s bigger and more important than that.

Especially for men like you and I.

And especially as this new economy emerges.

See, this is about the customer thinking they (not you) get to dictate how we do business.

The systemic fallout from the “customer is always right” bullshit.

Because in my experience…


… And that goes for you and in your business too.

The fact of the matter is, and despite what the customer thinks, you and you alone get to choose:

  • What you sell
  • What price you sell it at
  • How you take their money

Truth is, I get the same shit by the trolls online…

“What do you mean The Fellowship is for men only – how dare you?!? This is a disgrace… it’s despicable, it’s, it’s, it’s… You’re a sexist…”

Nah – it’s none of that.

It’s just that I’m a man… and I relate better to men.

Nothing more, nothing less.

Plus of course, and let’s not forget, it’s my fucking business, so I get to choose the rules of the game.

This whole thing really comes down to business 101, and understanding who you want to sell to – and then actively repelling everyone else.

Because, when the rubber hits the road there is nothing that triggers overwhelm F-A-S-T-E-R that bending to the will of dickhead demands.

Anyway ’nuff said.

The point is this…

The lady got escorted off the premises by the Police and won’t be going back.

I paid for my coffee by card.

And it’s your business so you have my blessing to do what ever the fuck you like…

Make More. Provide More. Be More.

Charlie Hutton

PS. At next month’s private Think Tank for Fellowship Members we’ll be specifically talking about customer control in depth.

So if you’ve got customers that are causing more pain than profit, you might want to consider starting to fill out an application here, to see if you are ready to take a seat around the table.


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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