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Why customers are like women (Valentines edition)

February 13, 2024  

By Charlie Hutton

February 13, 2024

It’s Valentine’s tomorrow, so let me tell you a story.

It’s about Emma, my wife… 

Truth is she’s no fan of February 14th. 

Which is good news for me.

No flowers, no card, no effort required. 

Now ‘why’ she hates it is very instructive…. 

Because it’s not for the reason you’d think. 

See, she worked in a fancy restaurant when she was a teen.

Her favourite night of the year to work?


Not for the romance, not for the food and not for the tips. 

But for the dark drama.

A bunch of couples…

Sat in silence…

Out of obligation…

While hating each other…

… And while she, and the other staff, placed bets on which table would stay schtum the longest. 

Which brings me to you, your business and your priorities as you scale.

See, here’s the rub with scale.

Over time, and if you’re not careful, customers fast become another obligation too. 

People that have to be dealt with, when forced, instead of being surprised and seduced. 

And I get it. 

Some customers are arseholes. 

Yet, you would be wise to consider this… 

If they F-E-E-L like they’re an obligation… 

Are they going to pay on time? 

Are they going to buy again? 

Are they going to refer? 

Truth is, if you want bigger profits and faster scale – customers, like your wife, must feel like you care.

Notice I said ‘feel’ like you care.

Whether you do or not – that’s up to you.

And that feeling by the way… 

… It should not just be shown when you’re trying to win the work, get paid or get laid. 

It needs to be demonstrated over time, consistently and like clockwork.

Now, you could leave that to Jess in the office and hope it gets done… 

Hope she remembers what to do and when to do it. 

Hope she doesn’t go on holiday or call in sick. 

Hope she doesn’t waste the day gossiping with Karen from Accounts. 

Or you could systemise and automate the whole thing.

So that the seduction continues to happen, on autopilot and without you having to lift a finger.

Me, well, I’d rather not risk leaving it to chance.

It’s why automation is the backbone of my S.A.S Protocols – because automation guarantees action and action guarantees impact.

It’s how Matt scaled to 101k a month after getting rid of two employees.

How Chris scaled from 12k to 48k per month with no employees. 

And how Alan and his brother scaled to 217k in profit on their own two feet. 

So, if you are ready to scale to 1M+ without an army of employees and you want to shortcut the process with my help, then here’s what to do next:

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Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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