A fact of life in 9 words:
The customer isn’t always right, sometimes he’s a dyck.
Now, I get this goes against the grain.
And pushes back on what you and I have been told since day dot about ‘customer service’.
However…
I would argue that if you have ever worked directly with customers…
You know I’m right.
The fact of the matter is, some customers do not deserve to give you money.
Mainly because of the deluded demands that they dictate.
…Endless calls, emails, and voice notes, and at any time of day or night.
…Constant tweaks, revisions and faffing around to projects.
…Always late paying, and trying to shave off a few quid.
And it’s why despite all the happy-clappy leadership books claiming otherwise, I routinely sack customers.
Even ones that I like.
At the first sign of bad behaviour, they have to take a swift bullet to the back of the head.
I value my time and my other customers’ time too much.
It all comes back to One Man Iron Law #7:
No Dyckheads Allowed.
After all…
Letting someone call you day or night.
Letting someone make constant changes, revisions, and tweaks.
Or letting someone pay you late or drive down your value…
Is not scalable.
Ever.
And let’s not forget, it’s your business, not theirs.
Which means you get to run it how you like.
If they don’t like that, they can lump it.
Truth is, in my experience, a sacked toxic customer will always be quickly replaced by
someone better.
A very real phenomenon I talk about in detail in my book.
The Forbidden Secrets Of A One Man Empire
… Along with 11 other Iron Laws of Man, Money & Freedom.
The good news is, today, you can get that book on Amazon for a steal.
You just need to click the link below, choose your poison – Kindle, paperback, hardcover or audible and then buckle up:
https://www.amazon.co.uk/Forbidden-Secrets-One-Man-Empire-ebook/dp/B091JN3QN7
Goes without saying, if you’re a stickler for the politically correct I suggest you do not click the link above or get the book.
Make More. Provide More. Be More.
Charlie Hutton
