Yippee-Ki-Yay-Motherfcuker

December 3, 2023  


By Charlie Hutton

December 3, 2023

It’s the first weekend in December which means one thing… 

It’s time for the annual fist-fight in our house. 

A fight that, I suspect, happens in lots of homes too… 

Not when to put the tree up. 

(Next weekend.) 

Not if you’re spoiling the kids.

(You are.) 

Not if you want to see the in-laws.

(You don’t.) 

Oh no. 

This debate is one that has torn apart marriages.

We’re talking about the big guns here…

Literally. 

Is Die Hard A Christmas Movie? 

My thoughts? 

100%. 

There’s a tree.

There’s a Santa.

There are lights.

Therefore, logically, it’s a Christmas flick.

Emma’s view?  

A stubborn no. 

Now don’t get me wrong, the other eleven months of the year, she’ll happily watch Bruce taking names in a white vest… 

But at Christmas? 

Apparently, it doesn’t cut the mustard.  

Now here’s where it gets interesting… 

Because her favourite festive film is not pure Christmas magic either.

It is not Home Alone, Elf or even Scrooge

It’s…

Wait for it…

It’s Harry Potter. 

A movie that has no tree, no Santa and no lights?!?? 

Her thoughts:

“It just feeeeels like Christmas at Hogwarts.” 

And herein lies an important lesson for you and the other smart ambitious men on this list…

Most men are still selling on logic…

My service is superior, my business is better, my goods are greater ect ect…

Which is a problem.

A big one.

It’s too logical.

Because logic doesn’t motivate money to move.

Feelings do.

It’s why if you want to win in this game you’d be wise to sell on emotion and how what you do, makes them ‘feel’.

It forces all logic to go out the window…

Which is good news.

After all, irrational buyers rarely shop around or compare prices.

They just buy.

At a premium.

Because they are emotionally invested.

Truth is, getting down and dirty in your customers’ feelings will always pay off. 

Always. 

Goes without saying there’s only one way to close this email:

Yippee-Ki-Yay-Motherfcuker. 

Until next time. 

Make More. Provide More. Be More.

Charlie Hutton


CHARLIE HUTTON

Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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