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You asked yourself this question about scale?

June 27, 2023  

By Charlie Hutton

June 27, 2023

Ever asked yourself this question about scaling up:

“Should I diversify, maybe add some more services, maybe it’ll help make me more money?”

If you have, my advice is short and sweet…

Don’t do it. 

Seriously, don’t.

… Well not until you’ve passed 1.5-2M anyway.

Let me explain….

For most men in this game diversifying before scaling is a BIG mistake. 

I know because twelve years ago, I made it. 

After years of being in the email marketing game, I decided to add web design to my bag of tricks. 

People had asked for.

People wanted to pay for it. 

And I, well, I wanted to capitalise on it.

A small addition for big money, right? 


Not quite.

Hence my demise….

Now, in the beginning, the extra service brought in extra cash.

But then, two months later the hammer dropped – hard. 

… Because here’s the thing, adding more complexity always adds more pain. 

  • More headaches
  • More moving parts
  • More people to manage
  • More costs that creep. 

Meaning the extra coin soon vanishes into thin air.

So, whilst on paper turnover looks great, the profit is pitiful. 

And your sanity and freedom? 

… Scraping the bottom of the barrel. 

The truth is, complexity kills scale and eats freedom for breakfast.

So today you’d be wise to consider that you can (and should) push to 1M+ by offering and delivering ONE specialised thing.

It’s simpler

It’s easier

It’s quicker

… and it will make you more money, with less hassle.

It’s why the first core principle of my S.A.S framework is this:


After all, simple will always scale…  

Point being, if you too want to keep it simple and still scale to £1M+, here’s what to do next:

  1. Read the page below
  2. Fill in the application 
  3. Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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