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Your 1M+ Dream And The Deadly January Jinx

November 7, 2023  

By Charlie Hutton

November 7, 2023

Instructive question from Tom in Darlington about scale and timing: 


Hi Charlie, I’ve got a small Quantity Surveying practice. I want to double in 2024 and go from 250k to 500k. What would you suggest I start doing in January? Tom. 

  1. If I apply to join your ranks, can I run it through the business?


Let me take the P.S. first.

It goes without saying that if you, or Tom, apply to join and are accepted…

Yes, enrollment is tax-deductible as a business expense.

Good news and a corporation tax saving!

Which brings me to hitting the mark in 2024…

Truth is, when it comes to scale, there is more than one way to skin a cat. 

So without going deep, one-on-one, it’s hard to give specifics.

Anyone who claims they can, is a liar and should be shot on-site.


Even without speaking…

There is O-N-E thing I’d urge you to avoid at all costs…

A fatal flaw that leaves even the smartest man, falling at the first hurdle:


… See, waiting till January to do anything is dumb fcukery of the highest order.

It’s a fool’s errand. 

Take getting fit.

If you know you’re outta shape, why wait? 

So you can adhere to some BS about starting fresh in the New Year? 

So you can keep piling on the pounds all the way till Christmas? 

Don’t make sense, to me. 

If you wanna get fit, start now.


Come January you’ll already be streets ahead.

Same goes for One Man Empire and scaling up.

If you wait until January to do this, well, then chances are you’ll already be on the back foot.

With a capacity cap and an application process in place, the earliest you’ll be through these doors and moving forward is April. 

Which in reality means this…

Another quarter of the year gone.

Another three months standing still.

And another 90 days missed to scale up.

Now, here’s the real kicker…

Not only does waiting hold YOU back…

It also gives your competitors a head start.

Don’t say you weren’t warned.

So here’s the point.

If you want more next year – NOW is the time to act. 

After all, pulling the trigger today is how you make a dramatic transformation to your game tomorrow. 

Transformations like:

Paul from N. Wales who scaled to 115k month for the first time ever with his small five-man team.

John who scaled to 48k month with three employees in his irrigation business.

And Steve who scaled to 76k month with just one other member of staff.

So that all said, if you want to scale to 1M+ in 2024, without an army of employees – then here’s what I’d urge you to do next.

  1. Read the page below
  2. Fill in the application 
  3. Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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