You’ve signed up for the free trials. Watched a few YouTube videos at 11pm. Copied some AI guru’s prompt off Twitter and watched it spit out complete garbage. Now you’re sat there thinking AI is overhyped bollocks. Wrong. AI isn’t the problem. The way you’re approaching it is. And nearly every man running his own …
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Systems & Automation
By: Charlie Hutton
April 30, 2026
Most business owners are using AI like a novelty toy. Daft profile pics. Fiddling with email subject lines. Asking it to write limericks. Bollocks. The men getting real results are using AI to replace entire functions – whole jobs, whole roles, whole headcount they never had to hire. Here’s what that actually looks like. The …