Instructive question from Naz about the other men inside my ‘secret club’ and if you are a good fit:   ——————— “Charlie, what you say is always quality advice. I’m setting up a new legal practice and I’m seriously thinking of applying to join one of your groups. But I’m not bolshie or blokey. I’m a bookish introvert from Manchester. Will I fit in?!?”  ——————— A good question.  And a good moment for me to ...

Today let’s talk about customer multiplication and the easiest, legal way to hit 1M+…  See, as a rule, there are two ways to attract more customers to your business.  No 1: Advertising.  In other words, paying to put your business in front of people who have money, and need to buy what you sell. By the way, if you are currently advertising and not getting a return – chances are it’s failing because of ...

So, I accidentally went to Crufts… On the way to a big country music festival.  Weird I know. Let me explain…   See, to get to this festival, I got the train, from Birmingham International, part of the big NEC arena.  And on the day I was travelling…  It was the final of Crufts.  Perhaps the biggest dog show in the world. That place looked (and smelt) exactly how you’d think.  It was pampered pooches ...

Heard this from a guy running a business last week… “I’m too old for this shyt.”   He was in his early fifties.  Been running his accounting practice for almost two decades.  To the outside world, his business was successful.  Nice car, nice house, all the perks.  But in reality?  He was worn down and burnt out.  Sick of tolerating all the crap that the business throws at you…  The headache customers, the ridiculous ...

Chances are, there is a traitor in your midst…  And I’m not talking about Claudia Winkleman in a castle in the Highlands.  Now, this traitor is not that dodgy employee.  It’s not that unreliable supplier.  It’s not even the government and their stealth taxes.  And this traitor is perhaps the biggest killer in this game, especially if you like mountains of profit and freedom.   The traitor in your midst? Customers. Let me explain…  Rewind ...