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[Diagram] Bad money (and what to do about it)

January 5, 2023  

By Charlie Hutton

January 5, 2023

I don’t know what you’re seeing, but me, right now it seems like you can’t move for ads about salad, weight watchers, or gyms. 

Now you can’t blame them for advertising or trying to get new customers…

… But, in my experience, human beings are creatures of habit.

This means in six weeks’ time, anyone that’s brought this shit, will be off the wagon and on the wine.

So despite these ads getting more new customers than ever…

… These customers will have a very short shelf life.

In other words, they will make them very little money AND cause them very big headaches.

Which my friend is instructive – especially now and as you start forging plans in fire.

… It comes back to One Man Empire Iron Law #6:

Ruthlessly Disregard Bad Money

And the difference between those that GIVE you money and those who MAKE you money.

It’s why in my experience, more customers (at all costs) is NOT the answer to consistent growth – despite what the arseholes online will tell you.

After all:

Aimlessly throwing “more” onto the fire, rarely fans the flames.

Instead, it’s a one-way ticket to overwhelm, firefighting, and shit falling through the cracks.

Truth is, if you want to CONSISTENTLY grow, you need to deploy something else before you go off half cocked.

Two things in fact.

I’ve outlined both for you on the page below:


Truth is, you put these two things in place – before you do anything else, and you my friend, well… you’ll have the keys to the kingdom…

… And the possibility to change the game – for good.

Make More. Provide More. Be More.

Charlie Hutton 


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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