Elf On The F*cking Shelf

December 12, 2021  

By Charlie Hutton

December 12, 2021

Have you heard of ‘Elf  On The Shelf’? 

… Because right now this stripy little fucker is the bane of my life!!

Now, if you’ve never heard of this devil in disguise, let me quickly give you the down low and a brief backstory:

The long and short of it is this:

  1. In the run-up to Christmas Santa sends an elf to your house to make sure your kids are being good. 
  2. At night this elf comes alive and gets up to mischief in your home. 

… Or in other words:

  • Every Christmas you give your kids a stuffed toy (the elf) 
  • Every night you create fake mischief 
  • Every morning you clean up the mess

A ritual of rack and ruin that means most nights, and before Em and I go to bed, one of us mutters – ‘SHIT the elf…’ 

… At which point we run around like headless chickens, trying to cobble together something for Barney to wake up to in the morning. 

  • It’s painful.
  • It’s brutal.
  • It’s a waste of time.

… And yet, despite the farce, every parent, including me, seems to continue on with this tornado of shit, regardless.


Well, I guess down to the fact that when push comes to shove, it’s what “good parents” do.

Something to do with the belief that by bending the knee and sacrificing your nights for the enjoyment of your kids, you raise your STATUS as a provider and protector.

Dumb fuckery and arsehole thinking I know.

The funny thing is, when it comes to motivating others to go against the grain there are very few things as powerful as raising their status.

It’s why when it comes to sales, raising the perceived status of a buyer is such a mighty marketing tool in this game today.

… And why this week you would be wise to consider how you can start to leverage this lever inside of your business so that you can really double down and drive on.

Truth be told it’s easier said than done.

So let me give you some loose and rough examples:

  • Fitness – “Get more sex than others…”
  • Accounting – “Be richer than others…”
  • Construction – “Be the envy of others…”

… Either way, the goal is simple – stroke their ego, take their money 🙂

Anyway, ‘nuff said on that, because I’ve only 4 hours to figure out what I’m going to do tonight with the elf, and I’m already scraping the bottom of the barrel.

In fact if you’ve got any ideas, do me a favour, hit replay and let me know!

Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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