Fearless Fortitude

December 5, 2021  

By Charlie Hutton

December 5, 2021

I don’t know about you, but for me, I spend my Sunday mornings freezing my balls off watching Barney (my 8-year-old) play rugby. 

… Sunday is not a day of rest in this house.

Now, last week he was playing away and I got talking to one of the opposition’s Dads. 

Turns out this other man was self-made too. 

I immediately thought ‘Winner,’ as the conversation turned to business instead of shit I don’t care about.

Long story short, it turns out this poor tormented bastard is working crazy long days… 

… busy quoting projects.

… busy managing clients.

… busy chasing bills.

And here’s the kicker – he’s HAPPY about it.

Grinning from ear-to-ear about the medal of valour he should be awarded for grinding out 18 hrs a day. 

Needless to say, I wasn’t impressed. 

Something to do with what I wrote about the other week:

Busy Is Lazy And Weak. 

See in my experience, being busy is easy.

It requires no strategic thinking, no mental effort and no commitment of courage.  

Whereas choosing to rise above the day-to-day shit, by working ON the business, requires strength, honour and discipline.

The kind of fearless fortitude that’s backed up by Eric Fromm’s mantra for money: 

“Fortitude is the capacity to say no when the world wants to hear yes.”

Meaning, this week it’s time to consider that an iron fortitude is fast becoming the only real way for most to move the dial in the right direction. 

Think of that as…

… The fortitude to remove yourself from the day-to-day grind. 

… The fortitude to say no to tasks that steal your soul.

… And the fortitude to ruthlessly prioritise and execute at all costs.

Because with fortitude, my friend, men like you and I have the power to be forged in fire.

Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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