• Home
  • >
  • Blog
  • >
  • Perilously easy marketing (most miss this)

Perilously easy marketing (most miss this)

February 9, 2023  

By Charlie Hutton

February 9, 2023

Exploiting the ‘thin edge’ for thick profit…

“Charlie, WTF does that mean?!” I hear you cry. 

Well, in my experience, it’s where most men are missing the mark. 

Let me explain…

Last week I was watching a video.

It was from an American who should know better.

He was talking about how men like you and I should “niche” down.

You know – the usual dumb fuckery…

Start focusing on a market, within a market.

A message that sounds good in theory…

Yet in practice is only half the equation.

Here’s why.

Even in niche markets, not all people are profitable – or created equal.

See, any target market can be broken down into four segments – a wedge.

  1. Those who are unaware.

These people have no idea that a problem exists, let alone that you can fix it.

… Therefore, there’s no money to be made here.

  1. Those who are problem aware

These understand that the problem exists, but don’t think they have it.

Meaning there’s little money to be made for your efforts here.

… Unless you have the time, energy and money to educate.

  1. Those aware THEY have a problem.

Now, this is where it gets interesting.

These not only know that the problem exists but they are also aware that they have it.

Trouble is, most here aren’t in enough pain to spend money to fix it.

So yes, there’s a chance to make money, B-U-T it’s a waiting game.

… And I don’t know about you, but me, I’m in a hurry to get things done.

Which brings me to segment number four…

  1. Those willing to pay to fix the problem.

In other words, those who…

  • Know the problem exists.
  • … Know they have it.
  • … A-N-D know they have the funds available to fix it.

Where I’d call the thin end of the wedge.

And exactly where there is money to be made right NOW – and in any market.

Truth is, unless you have time on your hands, employees to spare, or deep pockets you would be foolish to focus efforts on those in segments 1, 2 or 3.

Instead choosing to ruthlessly double down and exploit the thinner end of the wedge.

It’s where the money ALWAYS is.

… Especially at scale.

It’s why in my experience, it should become the ONE audience you target today, and in this new emerging economy.

It’s how Matt from the Highlands was able to go from ground zero to half a million in 12 months.

How John was able to hit his first 50K month – with only three men in his engineering business.

… And how Phil hit 1.2M, from his garage when he narrowed down on his market.

It comes back to simplification and you having one audience that will allow you to push to 1M+ without an army of employees…

So if that sounds like something you want…


  • Read the page below
  • Fill in the application 
  • Let’s talk 



Make More. Provide More. Be More.


Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

Connect With The Movement Now