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A map for an empire without employees…

April 4, 2024  

By Charlie Hutton

April 4, 2024

Ever heard of Maslow’s hierarchy of needs? 

His work from the 1950’s is viewed as the benchmark for human needs. 

It starts with the basics like food and shelter. 

Then moves to biggies like status and self-actualisation. 

Makes sense. 

A man’s gotta eat before he can ponder his place in the universe. 

Same goes for business and scaling a £1M+. 

See, there’s a hierarchy of ‘needs’ inside your business. 

Needs that must be met before you consider attacking the next rung on the ladder.. 

At each level, five ‘needs’ must be met before moving on. 

It works like this: 

Level 1 – Cashflow. 

This is about maximising demand generation and cash.  

Do this by Simplifying for profit. 

  • Becoming a specialist 
  • Committing to a core competency
  • Building a predictable path to purchase
  • Creating a repeatable directive for deliverable
  • Setting a precedent for prepayment & repeat payment

Level 2 – Capacity. 

This is about creating capacity inside the business…  

Without the reliance on employees or being limited by your current capacity. 

Do this by Automating and systemising for freedom. 

  • Adopting the ‘machine first’ mentality
  • Building stringent standardisation
  • Pushing processes to remove the need for people to think 
  • Creating a detachment from dependency
  • Removing reactivity

Level 3 – Capital. 

This is about scaling profitability. 

Do this by Scaling to build the war chest.

  • Becoming profit centred 
  • Releasing from ‘key’ client reliance 
  • Liberating from price comparison 
  • Leveraging Lifetime Customer Value
  • Active adaptability

Now, this isn’t a deep dive. 

More a high-level look at the exact actions men here take to scale without an army of employees. 

With this, you can have a stab in the dark and go it alone. 

Or you can apply to join us. 

That is how Matt scaled to £101K a month.

How Paul scaled to £115K a month.

John scaled to £48K a month.

Steve scaled to £76K a month.

And how Alan scaled to £105k a month.

The choice is yours. 

And if you are ready to apply and you’re ready to push to 1M+ without an army of employees, then here’s what to do next.

  1. Read the page below
  2. Fill in the application 
  3. Let’s talk 


Make More. Provide More. Be More.

Charlie Hutton


Founder Of The One Man Empire Movement.

Make More. Provide More. Be More.

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