Been working hard to annoy the trolls lately.
“Charlie, all your emails are the same. An entertaining story with a pitch at the bottom.”
Justin, Glasgow.
My response?
‘No Shyt Sherlock.’
Everything I write works like that.
Nobody wants to read stuff that is dryer than a rice cracker with a hangover.
Sometimes it’s written to rile up the righteous comment police.
Sometimes it’s written to get your mind going a bit.
Either way, sure as day follows night, there will be an ‘ask.’
This isn’t a charity.
And even if it was… do you think those abandoned puppies can pay for their own dog food?
In this game, if you like making money, you’ve gotta make the ask.
As the Northerners say:
‘Shy bairns get nowt.’
And in this scenario, if Y-O-U don’t make the ask?
Well, your bairns (children) get nowt.
Trouble is, too many men in this game find ‘the ask’ difficult.
Awkward even.
And I get it.
Maybe that comes down to that old-fashioned British politeness.
Maybe you don’t know ‘how.’
Either way, I’d have you consider this:
Chances are, you’re making the ‘ask’ much harder than it needs to be.
…By not knowing W-H-A-T you’re really selling, and W-H-O you’re selling it to.
Like this:
“I’m a Financial Advisor I work with business owners.”
“I’m a Structural engineer, I work with homeowners ”
“I’m an Orthodontist, I work with braces.”
Now, despite first impressions, these are all generalist offerings.
And being a generalist is a pretty terrible idea if your goal is pushing to £1M+..
It’s why here, men get real simple and real targeted F-A-S-T, using my S.A.S Protocols™.
Lasering down on one profitable audience and one profitable offering.
Take the Financial Advisor for example.
“I work with business owners.”
Versus…
“I’m a tax financial advisor. I work with business owners who are looking to exit in the next 5-10 years, who want to maximise their money for retirement and inheritance.”
The second guy?
He can easily make the ask.
And easily charge double for it.
It’s how John went from the brink of bankruptcy to 65K per month.
And how Chris scaled from 12K to 48K per month with no employees.
So just for Justin in Glasgow….
If you’re itching to make more, and you’re ready to push to £1M+ without an army of employees….
Here’s what to do next:
- Read the page below
- Fill in the application
- Let’s talk
https://www.theonemanempire.com/discover-more/
Make More. Provide More. Be More.
Charlie Hutton
